Finding the next Williamsburg — Site Selection Using “Big Data”

For real estate developers and investors, finding “the next Williamsburg” or “the next Soho” is often considered the holy grail. But, how to identify what areas (may) gentrify? At the macro level, site selection is often done using data on demographic trends, including population, employment, and income growth. But once a city has been selected for capital allocation, Census data is not granular enough to be useful.

Continue reading here.

Author: Nils Kok